Japan’s inbound tourism story in the 2020s is, in large part, an Asian story. The markets sending the most visitors to Japan, growing the fastest in absolute numbers, and demonstrating the strongest repeat-visit behavior are concentrated across East and Southeast Asia — China, South Korea, Taiwan, Hong Kong, Thailand, Vietnam, Indonesia, and beyond. For the
Every experienced Japan tour operator has had the moment: something goes wrong with a traveler’s connectivity mid-tour, and you’re trying to reach a support team on the other side of the world that operates on a time zone twelve hours removed from where your group is standing in Kyoto at 10am on a Tuesday. The