Japan’s inbound tourism is genuinely international in its language distribution. Agencies serving Japan-bound travelers do not work with a single-language client base. Instead, they manage English-speaking travelers from Australia, the US, and the UK. They also serve Mandarin-speaking clients from mainland China, Taiwan, and Singapore. Korean-speaking travelers from Seoul and Busan are another important segment.
Japan’s inbound tourism story in the 2020s is, in large part, an Asian story. The markets sending the most visitors to Japan, growing the fastest in absolute numbers, and demonstrating the strongest repeat-visit behavior are concentrated across East and Southeast Asia — China, South Korea, Taiwan, Hong Kong, Thailand, Vietnam, Indonesia, and beyond. For the